For cars, 4x4s, vans, motorcycles, trucks, buses, and off the road and agricultural vehicles, Bridgestone offers an ever-growing range of premium tyres to keep you going.
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Bridgestone is pioneering digital mobility solutions and applications to bring efficiency, convenience and peace of mind to drivers, fleet managers and owners.
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With over 2,600 outlets across EMEA, through ten distinct retail partners. Bridgestone has a unique relationship with everyday drivers.
Bridgestone is a proud Worldwide Olympic and Paralympic partner. Our campaign "Chase Your Dream, No Matter What" inspires people to chase their dreams and help them overcome their obstacles.
The bi-annual Bridgestone World Solar Challenge is a five-day, 3,000 km race across the Australian outback using vehicles powered only by the energy of the sun.
Firestone is driven by music and it's music programme that brings musicians and music lovers from all genres, cultures and ages together to enjoy authentic music experiences.
The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfill this mission, Bridgestone Group has used the concept of "foundation" to demonstrate the sustained commitment of employees to provide its customers with world class products and services and to serve the communities where Bridgestone does business.
Our mission is to serve society with superior quality – not only through our products, services and technology, but in everything we do as a business.Shojiro Ishibashi, Founder of Bridgestone Corporation
After getting knocked off his Fireblade in 2003, Talan Skeels-Piggings was paralysed from the chest down. Some, understandably, struggle with such life-changing injuries. Talan, however, fought hard to get back on a bike.Go to Video
As the first manufacturer to introduce run flat tyres in the 1980s, Bridgestone continues to pioneer Run Flat Technology with a product line roll-out.Read More
Bridgestone plans to release a cutting-edge vehicle management app known as My Speedy to drivers across Europe. Initially developed as “Bridgestone Connect,” My Speedy is a connected car solution that aims to enhance drivers’ confidence and bring peace of mind.Read More
Gunnar Broucke is the man behind Gunnar's House of Custom, a Belgian-based company specialising in tailor-made bikes. Broucke’s next assignment is to develop a bike for a scrambler tyre, the Battlax Adventurecross AX41S, and he can’t wait to dive in and put his soul into the creation process.Read More
An 18-month study analysing tyre debris found more than 30 people were killed or seriously injured in motorway accidents in 2016 due to illegal or faulty tyres. Almost three-quarters of tyre samples analysed by the research team found poor inflation or debris penetration issues as the leading causes.Read More
What happens when an expert builder and a former MotoGP racer tear up a BMW R NineT in search of the perfect match? In short: fireworks. The Perfect Match documents MotoGP rider Jeremy McWilliams and Tom Konecny from Diamond Atelier (a custom bike shop) and their collaborative approach to creating a motorcycle that is every bit as beautiful as it is dominant on the racetrack.Read More